If you’re hiring and don’t yet have a proper careers page, you’re probably losing good candidates without realizing it. Most people don’t apply to a job the moment they see it. Even if they find your role on LinkedIn or a job board, they’ll usually click through to your website to get a feel for the company first. That careers page — or lack of one — often decides whether they apply at all.
In this guide, we’ll walk through how to create a careers page that actually attracts applicants, especially if you’re a startup or small business without a big hiring team or custom development budget.
Why your careers page matters more than you think
Job boards are great for visibility, but they don’t build trust on their own. When a candidate lands on your website, they’re asking themselves a few questions. Does this company feel organised? Can I see myself working here? A strong careers page answers those questions without trying too hard.
For early-stage companies, your careers page often ends up doing more heavy lifting than your homepage during hiring. It becomes the place where candidates decide whether they want to apply and commit to your team.
What candidates actually look for on a careers page
Before thinking about design or tools, it helps to understand what people expect to see. Most candidates are scanning, not reading word-for-word. They want to quickly understand what roles are open, what the company does, and how difficult it will be to apply. If any of that feels unclear or hidden, they’ll move on. This is why simple careers pages often outperform more complex ones. Clarity beats complexity every time.
How to create a careers page, step by step
Creating a careers page doesn’t need to be complicated, even if
you’re starting from scratch. The first decision is where the page
will live. Most companies use a /careers or
/jobs page linked from their footer or main navigation.
The important thing is that it’s easy to find and always up to date.
Once that’s in place, the focus should be on your open roles. Each job listing should clearly explain what the role is, where it’s based (or whether it’s remote), and what the candidate can expect to work on. Concise, honest descriptions tend to perform better than exhaustive ones.
After listing roles, it’s worth spending a little time explaining who you are as a company. This doesn’t need to sound like a pitch deck. A short paragraph about what you’re building, who it’s for, and why you enjoy working on it goes a long way, especially for candidates looking at startups.
Finally, think carefully about the application experience itself. Long forms and confusing processes are one of the biggest reasons candidates drop off. If applying feels like work before the work, many people simply won’t bother.
What to include beyond job listings
A good careers page isn’t just a list of roles. Candidates also want context. Sharing a bit about your working style, team values, or benefits helps people self-select before applying. This saves time for both sides and usually leads to better-quality applications. You don’t need to include everything upfront. Even a short section explaining how your team works day-to-day can make your hiring page feel more human and approachable.
Keeping your careers page updated without constant effort
One of the most common problems with careers pages is maintenance. Roles get filled, new ones open, and suddenly the page is outdated. For small teams, keeping everything in sync manually quickly becomes a chore, especially if your website wasn’t built with hiring in mind. This is where many founders start looking for simpler ways to manage their hiring page without editing website code or duplicating job posts across platforms.
Rather than creating and updating pages manually, many companies use a careers page builder to handle this for them. With a tool designed specifically for hiring pages, you can manage roles from a single place, keep your listings up to date automatically, and embed or link a professional careers page directly from your website.
Easy Careers Page was built for exactly this use case — helping small businesses and startups launch a clean, professional careers page in minutes, without needing developers or ongoing maintenance. If you’d rather not rebuild pages every time you hire, you can try a careers page builder and see how it fits your workflow. Easy Careers Page offers a free trial, so you can get started without committing upfront.
